@leethanhmk - Hôm nay, post một campaign marketing cách đây gần 3 năm mà mình rất thích. Sau gần 3 năm thì câu South Korea is a unique market. vẫn in trong đầu. Homeplus Subway Virtual Store Results: People could meet Tesco Homeplus wherever they go, not having to visit the actual store. Moreover they could make good use of the wasted times and enjoy their free time. After this campaign, on-line sales increased tremendously (Nov.2010-Jan.2011). Through this campaign, 10,287 consumers visited the online Homeplus mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, Homeplus has become No.1 in on-line market and is a very close 2nd offline. Advertising Agency: Cheil Worldwide, Seoul, Korea Executive Creative Director: Joungrack Lee Creative Director: Youna Chung Art Directors: Youna Chung, Youbin Bang, Yeonjoo Lee Copywriter: Misu Yi Photographer: Skyteam Illustrator: Sungmin Jee Account Manager: Joowon Han #leethanhmk #leethanhmkcom #kecabiet youtube/watch?v=VJFwxB-PDgw
Posted on: Tue, 22 Oct 2013 04:05:53 +0000
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