the Federal Government has restated its commitment to diversifying the nation’s revenue base, with a plan to develop the tourism sector to generate more earnings and create more jobs. At the tourism stakeholders forum tagged ‘Rebuilding the NTDC and Growing the Tourism Value Chain for Revenue Generation and Job Creation’, held at the Civic Centre, Lagos on Monday, the Minister of Tourism, Culture and National Orientation, Edem Duke, said the forum gave full expression to the transformation agenda in the tourism sector. According to him, the ministry has President Goodluck Jonathan’s approval of the transformation agenda in the ministry which provides “a rallying point for showcasing Nigeria’s tourism assets by articulating a strategic brand positioning for Nigeria in the international arena aptly christened Fascinating Nigeria. This is imperative because the world has moved beyond traditional diplomacy into an era of brand diplomacy.”
Posted on: Thu, 12 Sep 2013 06:41:56 +0000