מקינזי בכתבה מעולה על הארגון החברתי( אימוץ רשת חברתית פנים ארגונית): ארגונים מחמיצים ערך כספי רב בעקבות חוסר אימוץ רשת חברתית פנים ארגונית. הגיע הזמן שיועצים ארגונים, מנהלי חברות, עובדים ובעלי חברות יעשו את השינוי החשיבתי הזה כי הוא מגיע יותר מהר מאשר נדמה לנו. הוא עומד למחוק את כל מה שאנחנו מכירים לגבי התנהלות עסקית. דגשים מתוך הכתבה: Why do so few companies capture the full value of social technologies? There’s no doubt organizations have begun to realize significant value from largely external uses of social.1 Yet internal applications have barely begun to tap their full potential, even though about two-thirds of social’s estimated economic value stems from improved collaboration and communication within enterprises.2 Although more than 80 percent of executives say their companies deploy social technologies,3 few have figured out how to use them in ways that could have a large-scale, replicable, and measurable impact at an enterprise level. Just over a quarter of executives say that their companies have significantly incorporated social technologies into the day-to-day work flow by, for example, adapting internal structures, systems, processes, and practices to the greater connectedness they enable. Maximizing the odds of successful integration by coupling them with a robust organizational-change program is generally an afterthought, at best. Companies are missing a potentially huge prize…. These companies find that mind-sets are hard to shift, whether they’re trying to persuade employees to use social technologies rather than e-mail or to evolve into an environment where information sharing is standard. Often, leaders think social technologies can be left to IT or marketing, while others are simply intimidated by possible risks. And many are so focused on the technologies themselves that their ability to empower a dynamic, integrated business- and cultural-change program that drives productivity, innovation, and collaboration in core business processes is largely ignored. … Employees, customers, external stakeholders, and future talent are all embracing social technologies. While the true impact of building them into the culture, structure, and work flow of organizations remains to be seen, we know that companies adapting to a more open, sharing, and flexible world stand to create tremendous value. They could also be the pioneers of new, more nimble and entrepreneurial operating models that will change business as we know it. mckinsey/insights/Organization/Building_the_social_enterprise?cid=other-eml-alt-mip-mck-oth-1311
Posted on: Fri, 08 Nov 2013 08:50:29 +0000