科技介紹 (有效撰寫行銷英文 ) (2 of 6) ( 影響台灣科技發展的因素; 科技發展的特色; 發展.科技的目標; 界定.科技的地位 a) 扼要解釋在環境,製造或科技方面的問題 b) 解決或改善問題的歷年成效; ( 註記:可列入特定領域內政府的特殊規定); 目前從事的應用科技 a) 應用科技的特色或特徵 b) 特殊的個案; 科技市場的契機; 繼續從事科技應用的未來挑戰 ) Elevated living standards and strong consumer demand in Taiwan have fueled technological advances in manufacturing liquid crystal displays. Despite having successfully developed technology for producing medium and full sized liquid crystal color displays, AU Optronics Corporation has yet to develop the equivalent technology for extremely large sized displays, primarily owing to the prohibitive costs. Until the 1990s, liquid crystal displays could not simultaneously achieve a competitive price, large size and high quality. The main applications of liquid crystal displays are in notebooks and cellular phones. AU Optronics Corporation mainly produces large-sized panels for use in desktop monitors, notebook PCs, LCD TVs and other consumer appliances. The company’s retail sales of such panels reached NT$14,596 million for March 2005, with shipments reaching 2.33 million pieces during the same month, increased 29.1% from the previous month. Further demonstrating the phenomenal growth of AU Optronics recently, shipments of small- and medium-sized panels increased by 23.4% to reach 3.39 million units during March 2005. With the merger of Acer Display Technology Corporation (a subsidiary of Acer) and Unipac Optoelectronics Corporation (a subsidiary of United Microelectronics Corporation) in 2001, AU Optronics obtained the most advanced TFT-LCD technologies and became known as a one-stop-shop capable of providing both large and small-medium applications. By the end of 2003, the operations of AUO were spread across China, Europe, Japan, South Korea, Taiwan and the United States, the company had over 20,000 employees, and annual revenues had exceeded $US 3 billion. Notably, the ability of the corporation to integrate life sciences and medical technology has resulted in state-of-the-art photoelectronic laser technology applications. Given its technological capabilities, AU Optronics is forging ahead into OLED, LPTS, MVA and transflective technologies. Product innovation has created added value and increased efficiency, leading to sustained growth in corporate profits and enhancing TFT-LCD performance, as demonstrated by the 656 local and international patents the company owns. The effective integration of multidisciplinary fields such as optoelectronics, mechanical engineering, electrical engineering and materials science will enable AU Optronics to continue to succeed.
Posted on: Sun, 22 Sep 2013 03:08:07 +0000
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