4 cover pages before you actually get to the front page of Mumbai Mirror today. While it is debatable on how effective an cover page is (studies show contrasting results) for the brand being advertised, I feel four cover pages just kills the purpose. Unless one is really intrested in reading the ads, people would just flip to the first page when you give them so many pages of ads right in the beginning. Would be intresting to do a study and check my hypothesis.
Posted on: Sun, 05 Oct 2014 02:34:36 +0000
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