7-UP: One American soft drink brand that reached the Philippines in the 40s was 7-UP, that fizzly bubbly drink created by Charles Leiper Grigg in 1929. Originally, 7-UP was named Bib-Label Lithiated Lemon-Lime Soda, because it contained lithium citrate, a mood-stabilizing drug used to cure hangovers. But it proved popular to the mainstream soda market, and soon, millions 7-UP in green bottles were staples ion picnics, parties and the homes, providing a refreshing aletrnative to cola drinks. Its signature green bottles showing a woman in swimsuit with 8 bubbles in the front label came out first in 1937. The design was kept the same till the 50s, although the bubbles were reduce to 7, in keeping with the 7-UP name. An interesting and rare 7-UP bottle found locally, is of amber and was used in the mid 50s and 60s. This bottle followed the non-swim design produced until 1953. 7-UPs popularity has waned considerably with the introduction of Sprite, but there was a time when everyone was un for all, all for un, 7-UP the UnCola!.
Posted on: Tue, 05 Aug 2014 02:05:07 +0000
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