A founding manifesto of Libération was to "depend on the people, not on advertisers or banks. It became the voice of its generation, but as that aged, so did its readership. Libé was accused by media analysts of failing to attract readers beyond its core market aged between 45 and 55, middle class, liberal and, for a nation that loves acronyms, "bobo" which stands for "bourgeois bohème". Soon there were rumours that the paper was in difficulty. Last year Libération was forced to accept a €20m cash injection from an unlikely partner, Edouard de Rothschild, a scion of the banking family. A New York educated, horse-racing enthusiast, Mr Rothschild is a friend of the conservative interior minister and presidential hopeful Nicolas Sarkozy, with whom he had holidayed. He is adamant that his friendship with Mr Sarkozy has not influenced his attitude to Libé.
Posted on: Sat, 24 Aug 2013 23:35:37 +0000
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