A titanic achievement Starting out as a joint venture in the Indian watch market, Titan Company has grown by leaps and bounds and is now a reputed brand in jewellery, eyewear and precision engineering as well Titan Company is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India’s two most recognized and loved brands Titan and Tanishq to its credit, Titan Company is the fifth largest integrated own brand watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Company transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Company reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 150 million watches world over and manufactures over 15 million watches every year. With a license for premium fashion watches of global brands, Titan Company repeated its pioneering act and brought international brands into the Indian market. Tommy Hilfiger, FCUK, Timberland and Police as well as the Swiss made watch – Xylys owe their presence in the Indian market to Titan Company. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Company launched Tanishq, India’s most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail chain in the luxury segment. Titan Company has also made its foray into eyewear, offering a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss, etc) and in-house brands – Titan, Eye+ and Dash which is an offering for children. The company has leveraged its manufacturing competencies and branched into precision engineering components and sub-assemblies, machine building and automation solutions, tooling solutions and electronic sub-assemblies. With over 1040 retail stores across a carpet area of over 1.4 million sq ft Titan Company has India’s largest retail network spanning over 220 towns. The company has over 370 exclusive ‘World of Titan’ showrooms and over 150 Fastrack stores. It also has a large network of over 740 after-sales-service centres. Titan Company is also the largest jewellery retailer in India with over 160 Tanishq boutiques and 2 Zoya stores, over 30 Gold Plus stores. It also sports over 270 Titan Eye+ stores. In addition the company retails personal accessories such as bags, belts, wallets and most recently perfumes under Skinn Brand. Backed by over 7,000 employees, two exclusive design studios for watches and jewellery, 10 manufacturing units, and innumerable admirers’ world over, Titan Company continues to grow and set new standards for innovation and quality. The organization is all geared to repeat the Titan and Tanishq success story with each new offering. Titan Company, best known as India’s pioneering manufacturer of quartz watches, has also etched a niche for itself in some of the most competitive spaces in the fashion industry such as jewellery and eyewear. Precision engineering is another area of specialization that Titan Company is proud of. WATCHES Being the world’s fifth largest integrated own brand watch manufacturer, Titan Company has created and sold more than a 150 million pieces the world over. With a production rate of over 15 million watches per annum and a customer base of over 135 million globally, Titan Company owns manufacturing and assembly operation centres in Hosur in Tamil Nadu , Dehradun, Roorkee, Pantnagar in Uttaranchal and an Electronic Circuit Boards (ECB) plant in Goa, all in India. Capturing the important market segments and the changing fashion trends, Titan Company has brought forth four core watch brands: • Titan which is designed for the mid-premium segment • Fastrack which is crafted to fit the trendy fashion space with a focus on the youth • Sonata which is created for the mass market and has emerged as India’s largest selling watch brand • Xylys which is fashioned for the premium market, aiming at the connoisseur and new-age achiever The Titan brand architecture comprises several sub-brands, each of which is a market leader in its own space. Notable among them are: Titan Edge, Titan Raga, Nebula and several other collections like Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane and the HTSE series. The Titan brand portfolio owns over 60 per cent of the domestic market share in the organized watch market. Titan Company’s pride possession, a world-class design studio for watches and accessories, is the place where some of the most coveted creations have been conceptualized. Exclusive World of Titan and Fastrack showrooms and over 11,000 outlets in more than 2,500 cities in India make these much-sought-after watches available to the buyers. The watches are also offered internationally in over 30 countries, with a special focus on the Middle East and Asia Pacific regions. Helios, India’s multibrand watch retailer offers an unmatched range of the latest designs across 30 international brands in addition to Titan brands. The after-sales service, a benchmarked operation with a large network of exclusive service centres spread across the country, is one of the operation units with one of the fastest turnaround time in the world. JEWELLERY Following the suit of time products, Tanishq has been India’s largest, fastest growing and most popular jewellery brand. Tanishq offers a premium range of gold jewellery studded with diamonds and precious, semi-precious stones in various hues in 18 kt and a wide range of plain gold jewellery in 22 kt pure gold. Platinum jewellery also forms part of the product range. Gold Plus retails plain gold jewellery offerings with designs specifically created for the semi urban and rural Indian market and offers unique designs crafted with diamonds, American diamonds and other precious stones. Zoya offers premium studded jewellery catering to the needs of the elite. The enchanting jewellery patterns originate in the well-equipped exclusive jewellery design studio of Titan Company. EYE WEAR Titan Eye+ offers a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss, etc) and in-house brands – Titan, Eye+ and Dash. Customers are offered a unique browse-select-buy format where all products are accessible, using world class equipment for zero-error eye testing by qualified optometrists trained at Sankara Netralaya, a renowned eye hospital in South India and style consultants to help buyers make the right choice of frames and lenses. PRECISION ENGINEERING The division’s products span precision engineering components and sub-assemblies, machine building and automation solutions, tooling solutions and electronic sub-assemblies. The division is ISO 9001:2000 and ISO 14001:2004 certified. Additionally, the unit catering to the aerospace segment is AS 9100B certified and the unit catering to automotive segment is TS 16949 certified. The unit has recently been selected for the National Aerospace and Defence Contractors’ Accreditation Programme for its non destructive testing capabilities. navhindtimes.in/titanic-achievement/
Posted on: Sun, 06 Jul 2014 18:06:24 +0000
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