A touching Christmas ad... Santa flies Coach....And he visits some very special kids, too. Santa Ditches the Sleigh and Flies Coach in Expedias Heartwarming Christmas Ad Keep updated... Like page facebook/KeralaLifestyle The sleigh is overrated. Santa Claus ditches it entirely in Expedias touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude Childrens Research Hospital in Memphis, where he delivers presents to some very special kids. As seen in the video below, Santa traveled 19,602 miles over seven days (49.7 hours of flight time), going from the North Pole via Anchorage through Honolulu, Tokyo, Dubai, Paris, Dublin, New York City, and finally to Memphis, where he hands out gifts—and also donates all the points he earned on flights to St. Jude, which is the selling point here. Santa flies around the world every year for children, so we loved the connection of giving him travel points to donate to St. Jude Childrens Research Hospital, says Vic Walia, senior director of brand marketing at Expedia. More people travel during the holidays than any other time of year. We hope this campaign will encourage people to donate their Expedia+ rewards points to St. Jude, considering how quickly they can add up during this busy travel season. More at Expedia/Santa and the hashtag #SantaFliesCoach. CREDITS Client: Expedia Spot: Santa Flies Coach Senior Director, Brand Marketing: Vic Walia Brand Marketing Manager: Jessica Eichner Media Director: Elizabeth Dorrance Agency: 180LA Chief Creative Officer: William Gelner Creative Directors: Dave Horton, Matthew Woodhams-Roberts Art Director: Chelsea Cumings Copywriter: Trey Tyler Head of Production: Natasha Wellesley Executive Producer: Erin Goodsell Producer: Amber Schaefer Head of Account Management: Chad Bettor Account Director: Brooke Stites Account Manager: Mackenzie Walen Account Coordinator: Chase Pritchett Production Company: Ghost Robot Directors: Dave Horton, Nick Bentgen Director of Photography: Nick Bentgen Executive Producers: Mark DePace, Zach Mortensen Editorial Company: Melvin Editor: Dave Groseclose Producer: Brian Scharwath Company: Therapy Studios Executive Producer: Joe DiSanto, John Ramsay Senior Producer: Allegra Bartlett Flame Artist: Wren Waters Flame Assist: Geoff Stephenson Sound Recording Studio: Eleven Sound Mixer: Ben Freer Original Music by human
Posted on: Fri, 05 Dec 2014 11:00:00 +0000
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