Actress Li Bingbing Stars in Haunting PSA As the poachers bullet hits actress Li Bingbing, she transforms into a fatally wounded African elephant before falling to the ground where she lies surrounded by her mourning elephant children. In Hunted, our newest public awareness ad, with partners WildAid and Save the Elephants, the Transformers and Resident Evil actress changes into a hunted elephant, putting the realities of poaching into perspective. In partnership with Wanda Cinemas—China’s largest movie theater—the video is playing during previews on 1,300 screens across 150 theaters. In coordination with the videos launch, Li also urges her countrymen and women to go ivory free via billboards and signs erected at 107 locations in three major Shanghai and Beijing airports.
Posted on: Thu, 22 Jan 2015 19:15:05 +0000
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