< An imprint I have just discovered and enjoying. > 5 questions for Sarah Benton of Hot Key Books [INTERVIEW] "I definitely agree there is potential to draw in more boy readers with digital content, and immersive editions, and that is very exciting indeed. There are some books that lend themselves to interactive elements online – in a digital product sense, and also in a digital marketing sense. However, I do believe that boys love a good story as much as girls do, and you can’t ignore the story just because there might be more bells and whistles that come with it. I still believe the key to getting boys reading is just a brilliant story hook, packaged in a way that will look good enough alongside their Xbox games! I think it really helps boys get into certain books though if the author is easily accessibly online. I’ve been told by a few teen authors writing for boys that the most popular question they get asked is – ‘what’s your Xbox Live gamer tag?!’ " bookmachine.org/2012/08/08/5-questions-for-sarah-benton-of-hot-key-books-interview/
Posted on: Tue, 01 Oct 2013 00:15:27 +0000
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