An open disposition, moment by moment. Another speaker at The Marketing Show today here in Dubai shared some interesting statistics showing little difference in take-up of mobile and social between Gen Y and other age groups. This confirmed my own feelings that, at least in the short term, age isnt the main differentiator when it comes to the web. I believe that the biggest difference is between open and closed attitudes to life. If you are open to new experiences, open to chance encounters, and open to input from others, then the web is the best thing since sliced bread. If you are closed to the new and fear change and loss of control then it is your worst nightmare. This go with the flow aspect of the web was touched on in an excellent talk by Lisa Szatszajder from Twitter in which she talked about the shift from marketing campaigns to moments. Companies need to be part of the Twitter echology, picking up on our conversations and joining in in appropriate ways that add value to the network. These moments are fleeting and unplanned so organisations need to become more willing to be opportunistic. An appropriately serendipitous conversation with David Gurteen, who happened to be in town and which only came about because we had both chosen to be open with our current locations, continued this opportunistic theme. We agreed that over planning and being over directive just dont work in the distributed networks we are seeing emerging. The old US Marines saying came to mind yet again - keeping moving, staying in touch, and heading for the high ground as the best advice to thrive in the online world. euansemple/theobvious/2013/10/28/an-open-disposition-moment-by-moment
Posted on: Mon, 28 Oct 2013 17:51:03 +0000
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