Art Design Project Link: https://behance.net/gallery/21300157/Green-Pedestrian-Crossing- 当每个人过马路时就参与了这场行为艺术，并目睹了自己对绿色环保的贡献。 The China Environmental Protection Foundation wanted to encourage people to walk more and drive less. We decided to leverage a busy pedestrian crossing where both pedestrians and drivers met. We covered the crossing with a giant canvas of a large leafless tree. Placed on either side of the road were sponge cushions soaked in green, environmentally friendly paint. As people walked across and stepped onto the sponges, they created green footprints. Each green footprint added to the canvas like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment. The Shanghai Municipal Government selected Green Pedestrian Crossing to be featured during the annual “World No Car Day” campaign on September 22, 2010, in which was attended by Mr. Shen Jun, Deputy Mayor of Shanghai.The Green Pedestrian Crossing poster was later exhibited at The Shanghai Zheng Da CANART Museum. This campaign won China’s first ever Gold Lion at Cannes Design, also won Grand Prix at the UK Green Awards. Furthermore, it was ranked among the top 10 most awarded posters in the world by the Gunn Report. Video URL: youtube/watch?v=Wq40n9BtpRk
Posted on: Fri, 12 Dec 2014 04:00:58 +0000
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