Bigg Boss vs KBC: Which is a bigger proposition According to market research firm IMRB, Salman Khan-hosted Bigg Boss is a clear winner on social media platforms as well as on YouTube. But that doesnt mean that campaigns running on KBC 7, hosted by Amitabh Bachchan on Sony, were one bit less effective. This is because viewership profi les for both these shows are different, the IMRB analysis says. Ever since public/media reporting of ratings of specific TV programmes have been banned, media planners are increasingly looking to the internet to understand viewing behaviour, more so in the case of these hottest television properties. In social Media Big Boss is lading by over 60%. Online videos are almost 3 times for Big Boss.
Posted on: Tue, 15 Oct 2013 04:45:53 +0000
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