Blizzard Entertainment released a 1 hour documentary to celebrate - TopicsExpress

Blizzard Entertainment released a 1 hour documentary to celebrate their 10 years of World of Warcraft. In its first 10 days of being live, 2 million people watched all or part of this full length cult-doc. Trying to find 2 million who will watch 60-minutes about world economies, social injustice, corrupt food industry is a challenge enough... but its almost impossible in a movies first 10 days. But... create entertainment instead (World of Warcraft fan-fare) for a rabid group and let that act as your marketing medium (as it, in effect, further solidifies the WoW community, relights the passion of past players and acquires new fans to the game). Thats the power of letting #EntertainmentAsMarketing . And if youre up for it, watch a full hour about World of Warcarft here: https://youtube/watch?v=xyPzTywUBsQ

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