Booking has been targeting the MALE demographic pretty aggressively with their last advertising campaign. Take a look at the following three commercials linked below; not only that this strategy of self-humiliation wont work on the Female target market...there would be outrage until the ads are pulled! Why doesnt it happen when genders are reversed? For the first time ever she lets *HIM* plan the vacation. What would have happened if it went wrong is apparent from the glare he receives at the 18 second mark. But thanks to Booking; he survives.... https://youtube/watch?v=b6tqb_yCvOE So what happens when the goofy dad character portrayed in mainstream media is not under obligation to impress his family and is on a golfing trip with his buddies? He gives himself a pep-talk about loving golf more than his children and his mother...then of course screws up the shot anyways due to his dimwit-ness. https://youtube/watch?v=-10FadzQAJ4 Another goofy looking dad survives near disaster while trying to plan a family vacation. Thanks to booking doing the work for this dimwit dad. https://youtube/watch?v=eetiRVzhThY If you find the trend observed in the above three commercials disturbing and unfair portrayal of the men in your lives; copied below is the contact information of the ad agency who created this campaign. Thank you for reading. Marela Lucero-Lee PUNCH Canada punchcanada marela@punchcanada +1 647-837-1260
Posted on: Sat, 28 Jun 2014 02:34:35 +0000
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