“Boycotts may not need to affect sales at all in order to be - TopicsExpress

“Boycotts may not need to affect sales at all in order to be effective,” [Brayden King of Kellogg’s Management & Organizations] writes. “Rather, boycotters’ influence stems from their ability to make negative claims about the corporation that generate negative public perceptions of the corporation. Hence, corporations that are already struggling to maintain their previously positive reputations will be more likely to concede to boycotts and quell any further damage the boycott may do to their reputation.”

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