Brandimage for Air France 2009 OPPORTUNITY: In 1999, the leading European airline in terms of traffic embarked on a complete review of their overall customer service and image quality. Air France entrusted Brandimage with creating and implementing their new brand concept: “Make the sky the best place on earth.” Meeting such high expectations would require a comprehensive recasting of Air France’s image. INSIGHT: Brandimage gave life to this lofty goal through all brand expressions by accompanying Air France step by step over the years on the voyage to redevelop its image through an ongoing evolution. This resulted in a Brand Management and Strategy to guide overall development. We renewed every touch-point of the Air France brand by addressing graphic and editorial style, cabin design and furnishing, lounge architecture, airport signage, uniforms, including digital design for websites, intranets, in-flight entertainment, mobile devices and social media. In 2009 time had come to evolve the corporate identity and implement a cohesive corporate brand architecture for Air France and its subsidiaries. All of the brand’s expressions have been orchestrated with care to affirm the brand’s unique personality. SOLUTION: This comprehensive overhaul revitalized the emotional ties that unite the traveler with the brand from the beginning to the end of a journey. Whether ordering flight tickets, waiting in a lounge, or passing through the airport, every moment and every touch-point now has a specifically developed language. Strong brand presence gives travelers a real reason to prefer Air France: The renewed brand values and luxuriously modern redesigns represent a company that continually evolves and upgrades its assets. https://youtube/watch?v=dvw7r9fEe3U#t=97
Posted on: Tue, 25 Nov 2014 11:41:21 +0000
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