Branding: Its not what you think it is Alpena Michigan, on - TopicsExpress

Branding: Its not what you think it is Alpena Michigan, on Lake Hurons Thunder Bay, was known for its Lafarge lime quarry, its large Cement plant, and its history. After branding it is now Alpena: Sanctuary of the Great Lakes. According to its website: Our friendly, historic city may be just what the doctor ordered…we’ve turned the volume down and slowed the pace a bit so you can relax, rejuvenate and discover your family all over again in your Sanctuary of the Great Lakes. The key to branding is finding a niche which sets you apart from everyone else. Alpena now serves as a contrast to Traverse City, on the other side of the mitten. If you want to live or visit in a more raucous place you head to the west coast of Michigan. sanjuanislander/town-of-friday-harbor/17105

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