Business Blogging: Discover What a Blog can Do for Your Business by Gary Messinger | on July 15, 2013 Blogs, which were originally designed as “online diaries” for personal experiences and anecdotes, have become a viable tool for business marketing. With the plethora of blogs out there, it may be difficult for a business owner to put up one that will generate enough attention to produce positive results for his business. But if done right, a business blog can build brand identity, boost website traffic, increase leads, and turn visitors into customers, among many others. Here are specific ways on how a business blog can be an asset: Provide answers to FAQs As a business owner, you can expect that you’ll be bombarded every day with questions about your products and services. With your overly hectic and demanding schedule, you just don’t have the time to answer all these, even if you wanted to. A business blog can be a good source for answers for frequently asked questions (FAQs). This way, whenever a customer approaches you with a common question, you can direct him to your blog, where he can find the answers to his question and other queries he might have in mind. Highlight promotions and contests Surely, you’d have promotional gimmicks like contests from time to time. And you can use your blog to introduce these to the public and spread the word about them. Make sure that the prize at stake is something that’s not only relevant to your business but also highly-coveted like a 50 percent discount coupon for one of your bestselling products. Contests are not only fun and engaging, they’re also effective in generating positive leads. Introduce what’s up and coming More and more of your customers would like to be updated with what your business offers. A “what’s new” page on your business blog can be a big help. It makes announcement of new products and services so much easier and more convenient. And you don’t have to make the announcement when the product is already released. You can do it earlier to pique their curiosity and interest. A blog post headline like, “Watch Out for the New ______ this Summer!” will certainly be a big hit among your current visitors and attract new ones. Make way for multimedia updates When you think about a blog, you immediately imagine a webpage full of blocks of text. But that shouldn’t be it. A blog can also be a venue for posting videos and images, which retain in the minds of your customers for a much longer time. Multimedia news lets your customers get in the know about the latest happenings in your business in a way that’s easy to comprehend and digest. Instead of telling your readers that you’re releasing this and that product, you can post an infomercial about your new products. A blog can certainly go a long way in helping your business through various ways. Apart from providing basic info about your company and products and services, it can also help build your brand’s identity, attract more customers, and increase business profits. P.S. – Don’t have a business blog? Don’t have your own business? We can solve both problems RIGHT NOW! Click on the link below, enter and submit your email address, and let me help you GET STARTED TODAY! socialmediabar/garys-blog
Posted on: Mon, 15 Jul 2013 20:30:53 +0000
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