CCTV1 Entertainment identity Brand Energies has created a sparkling new 10 seconds identity sequence for CCTV1, China’s biggest and most-watched TV channel, to distinctively brand it’s Light Entertainment programmes in 2014. The Entertainment ID is designed to compliment our Generic ID and News ID for CCTV1 that we delivered to the channel in 2013. Our youthful new multi-coloured design solution evolves CCTV1s Arc Energy visual property into ‘Neon Entertainment Arcs that pulse and strobe to syncopated clubby music as they orbit around the CCTV1 logotype. Brand Energies worked again with British music composer David Lowe, who composed and produced all the original music and sound design for CCTV1’s main Generic and News idents. Like our visuals, Lowe’s music for each ID shares CCTV1’s common musical theme but is given energetic and clubby thematic variation to match the Light Entertainment genre. As part of the package Brand Energies have also delivered a 30 second moving Menu background, 30 second End Credits sequence and animating Lower Third straps all featuring the Entertainment identity’s new neon arc property. Its certainly a major and youthful change in look and feel for what is probably the most-watched television channel in the world. To read about and view our complete rebrand of CCTV1 please visit our website at: ift.tt/1oalDg8 _______ FOLLOW LIPSapp Hits56 Radio _______ FB: r-js/1rlggeQ / TW: r-js/1us3SdS / Listen to LIPSapp Hits56 Radio r-js/1dOIQ18 #thewho #beatles #elvis #jimihendrix #dylan
Posted on: Mon, 03 Nov 2014 15:33:40 +0000
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