Cancer Research UK Legacy Commercial -The Power of a Signature Loco is proud to share our latest commercial, directed by Darren Statman for Cancer Research UK. Loco’s production and post teams seamlessly interweave stock footage and specially shot material to take viewers on a journey exploring the impact of signatures throughout our lives in order to encourage people to sign and leave a gift in their Will to CRUK. Working closely with agency Atomic, Loco handled all aspects of production and post from the creative treatment through to delivery for broadcast. Shot on location in London on the Sony F55 by DOP Nathan Sheppard, Jon Davey and Lee Bamsey applied a VFX and grading treatment to create the looks of the 1960s, 70s for two of the scenes. One of our favourite parts of this project was re-creating an ecstatic scene of teenage autograph seekers in the throws of Beatlemania. Next time you’re in a Loco grading session, see if you can spot the rock star. The emotive track from Resonate ties the scenes together, while the warm, engaging voice over from Georgina Sutcliffe delivers the message to “help write an end to cancer”. You can watch the making of here: ift.tt/1wK5C0x For more examples of our commercials, visit our website: ift.tt/1x88fw0 To see more of Darren’s work, visit this section of our website: ift.tt/1wK5A8F Client: Cancer Research UK ift.tt/IcO8QV Product: Legacy Title: Power of a Signature Agency: Atomic ift.tt/WNQkdX Director: Darren Statman Executive Producer: Danny Coster Producer: Matthew Cummins 1st AD: Kerry Green DOP: Nathan Sheppard Focus Puller: Mike Connelly 2nd Camera Assistant: Lee Thomas Stylist: Mark Anthony Hair and Make up Artist: Alex Jones Music: Resonate ift.tt/1kd7NVx Music for making of: “Riding To New York” (Instrumental) by Passenger VO: Georgina Sutcliffe Post Production Team: Jon Davey, Lee Bamsey, Aidan Taub For more information or if you would like to discuss a script or treatment, please email Dan, Jen or Chris at locomotion or call us on +44 20 7304 4403. Like our #Facebook r-js/1uOEA6Y, #Follow on #Twitter r-js/1us3SdS to stay updated and listen to @LIPSapp @Hits56FLL @RadioFLL r-js/1imT49y when you can. We play all the Hits from the 50s and 60s, plus More Locally Performed #Music than ANY other #Radio Station. You can Request, Dedicate, Play and Vote on any song at anytime. Requesting a song and/or Voting it UP automatically causes it to play more often. Songs with the most spins make it to our #Top10 List. When a song makes it to No 1 and stays there for 7 days in a row, we change the icon on everyone’s player for that station to be that of the Music Artist or #Song Cover. LIPSapp Radio - Local Presence, Global Reach Radio! #beatles #60s #1960s #rollingstones #bobdylan #Love #LIPSapp #Radio
Posted on: Tue, 23 Sep 2014 17:07:07 +0000