Consumers dont just like when companies incorporate social good - TopicsExpress

Consumers dont just like when companies incorporate social good into their business models — theyve come to expect it, whether its through corporate social responsibility (CSR), cause marketing or good content. In fact, 90% of Americans say theyre more likely to trust and stay loyal to companies that actively try to make a difference. 90% of Americans more likely to trust brands that back social causes See the infographic: on.mash.to/1A5uHmi

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