Copywriter Job Description Job Title: Copywriter Department: Creative Reports To: Creative Director or Associate Creative Director Summary Responsible for the total creative product in direct mail, print or broadcast media, produces bold, strategic, persuasive messages in all media for our clients Responsibilities • Conceives and executes advertising consistent with the agreed strategy • Is responsible for original conceptions, for clear, concise and convincing writing: for grammatical and material accuracy • Under the direction, and with the approval, of his GCD, the Copywriter sees work through to its production • Must also be able to work productively and harmoniously as a teammate with Art Directors and Producers who share the responsibility on the given assignment • Participates in and contributes to the new business activities of the agency • Complies to quality standards for the team as set forth by the department • Works with supervisor to foster innovative solutions • Builds relationship at appropriate client/vender level • Works closely with upper management to identify and suggest solutions on how to improve departmental and team morale • Keeps abreast of current trends and the latest technological advances Tasks • Develops concepts and/or storyboards, collaborating with Production as needed • Meets with Account and Traffic who review work in progress and select desired concepts • Presents concepts to other corridors if necessary and revise concepts/storyboards according to comments • Revises recommendations based on any client comments and share approved recommendations with all departments • Generates a Concept Estimate for client presentation (your supervisors prior approval is required) • Gives input to Traffic to generate a more accurate Key-Date Schedule after concepts are selected (your supervisors prior approval is required) • Discusses paper with Production prior to Productions ordering of samples • Develops a Spec Sheet in Pre-production meeting with Production, Media, Studio and Strategic Services • Develops Copy Deck • Seeks internal approval of Copy Deck by Creative, Account and other teams • Sends the final copy to Studio • Seeks approval from all involved on layout and/or mechanical • Assists Art director and studio to generate mechanicals • Prepares color breaks from color lasers generated from the disk • Gives schedule updates to Traffic (your supervisors prior approval is required) • Gives input to Traffic to prepare Formal Estimate (your supervisors prior approval is required) • Briefs and presents project team with key findings • Participates in weekly departmental staff meetings • Keeps supervisor apprised of the status of work Email your profile: [email protected]
Posted on: Fri, 17 Jan 2014 10:00:11 +0000
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