Cybersecurity is quickly becoming one of the biggest issues facing todays CMOs - Digital technology has opened many new doors for organizations, enabling greater brand engagement and innovative customer experiences. But, at the same time, it has also exponentially multiplied the points of vulnerability for data breaches and theft of proprietary data. With the increased use, integration, and interconnection of mobile devices, security is even more imperative. This is particularly vital for marketers who must incorporate security into their strategic marketing plans and determine how new security solutions can deliver valuable customer insights. buff.ly/1us12pK
Posted on: Thu, 06 Nov 2014 18:01:09 +0000
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