DULLA Shoes Case Study done in Webster University , Thailand by Diki Lhamu Big Break through Social Media Having closely interviewed and read about him in the newspaper and magazine articles, Ahmed Dulla was able to give me a better insight on how he used Social Media to get his big break. Ahmed Dulla, at 26 years of age is the first young shoe designer in Nepal. He graduated from Footwear Development and Design Institute (FDDI) in India, interned in G-Shoe Export in Mumbai that exports shoes to companies like Zara; Ahmed eventually found his focus and achieved his dream by starting his own shoe company “Dulla’s Shoes”. Ahmed found his break when he started uploading pictures of his shoes on Facebook. Unlike many entrepreneurs, Ahmed did not start with the traditional way of marketing and promoting his products, and instead used Facebook because he felt it was the fastest, easiest and the cheapest method. Ahmed regularly uploads pictures of new designs to see the reaction of the potential customers and with more than 18,000+ likes on the page, Facebook has become a platform for his interaction with the customers and potential customers. Having started using social media since 2012, Ahmed has so far sold approximately 1000 pairs of shoes. With the idea of success received through Facebook alone, Ahmed has recently started becoming more active on his Instagram page which he feels has helped increase his sales. With so much attention and brand recognition success received through Facebook and Instagram, Dulla Shoes still does not see the need of using traditional method of marketing. In fact, it has come the other way round here, because of so much popularity received by this young entrepreneur/ designer and his shoes, the newspapers and magazines come up to him so they can get a “bite” to increase their sales.
Posted on: Mon, 11 Aug 2014 14:42:03 +0000
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