Dodge earns J.D. Power awards for Charger, Challenger, Dart July 23, 2014, 11:08 AM • Company • Dashboard, Dashboard Product, Retiree JDPowerLogoJ.D. Power’s annual U.S. Automotive Performance, Execution and Layout (APEAL) Study ranked three Dodge brand vehicles as the highest in their segments this year. The Dodge Charger, Challenger and Dart lead the large car, midsize sporty car and compact car segments, respectively, in this year’s survey. In addition to the Dodge brand’s three segment awards, five other Chrysler Group models also ranked among the top three vehicles in their segments. The Jeep® Cherokee ranked third in the compact SUV segment; the Jeep® Grand Cherokee and Dodge Durango ranked second and third in the midsize SUV category; the Fiat 500L ranked third in the compact MPV segment; and the Ram 2500/3500 tied for second in the large heavy-duty pickup segment. “These three APEAL awards, based on customer feedback, are a great way to celebrate Dodge’s 100 year anniversary and the Chrysler Group’s commitment to continually deliver exciting, high quality vehicles,” Doug Betts, Senior Vice President—Quality, said. “A customer’s positive experiences with good quality lead to greater satisfaction, loyalty and the likelihood an owner will recommend their vehicle to friends and family. Personal recommendations are the most powerful type.” The APEAL Study measures how gratifying a new vehicle is to own and drive, based on customer evaluations of 77 vehicle attributes of new 2014 model year vehicles. Customers are surveyed after 90 days of ownership at the same time as J.D. Power’s Initial Quality Study (IQS). According to J.D. Power, the most appealing vehicles have greater owner loyalty, command higher transaction prices and spend less time on dealer lots before purchase.
Posted on: Fri, 25 Jul 2014 16:01:35 +0000
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