Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! 1. How Do You Measure Content Marketing? [Infographic] By: Veronica Maria Jarski, Marketing Profs marketingprofs/chirp/2013/11447/how-do-you-measure-content-marketing-infographic By now you hopefully acknowledge the true power of educational content. Blog posts, videos, ebooks, and articles will do wonders for any inbound marketing campaign. But have you considered how to measure the effects? This infographic breaks down the process into three easy steps. 2. PPC for LinkedIn: What’s the Difference? By: Rachel Kavanagh, Marketo blog.marketo/blog/2013/07/ppc-for-linkedin-whats-the-difference.html Have you considered that Google may not be the right paid advertising platform for your firm? More and more professional services firms are experimenting with LinkedIn advertising as a way to generate new leads. Read this article to get started with the process. 3. How to Drive More Traffic to Your Blog from Social Networks By: Andy Crestodina, Social Media Examiner socialmediaexaminer/social-snippets/ This piece is a bit on the technical side but very important for social media marketers. As you share links in various social networks, the snippets displaying in your followers’ feeds will appear differently depending on how you tag your content. Make sure people are seeing your images and descriptions properly to improve click thru rates! 4. 6 Common Enterprise Content Marketing Traps to Avoid By: Joe Pulizzi, Content Marketing Institute contentmarketinginstitute/2013/08/common-enterprise-content-marketing-traps-avoid/ Ready to play social media with the big kids? Joe Pulizzi shares his experiences working with enterprise companies and explains some common pitfalls. Make sure you avoid these mistakes when working through your firm’s content strategy. 5. Five Traits of Effective Agile Marketing By: Sylvia Montgomery, Hinge hingemarketing/blog/story/5-traits-of-effective-agile-marketing Take notes from our own Sylvia Montgomery as she walks us through the revolutionary new approach called agile marketing. Find out why marketing teams thrive when they free themselves from traditional roles and embrace a blend of analytical and creative skill sets. Happy reading, The Hinge Team
Posted on: Thu, 12 Sep 2013 15:47:38 +0000
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