Elements of a Successful Activation Plan • Situation analysis. Identify key issues, key opportunities, key shareholders and any important trends. • Identification of resources. Staff, time, budget, etc. Create a marketing team that is representative of all stakeholders. • Competitive analysis. Identify any competition, such as another major event that will also be of interest to the target audience. • Goals. Identify attendance and awareness level goals. • Identification of target markets. Identify groups of individuals to whom the activity could be successfully promoted. • Development of plans for reaching each target market. Develop a strategic plan for promoting the activity to each identified target audience. • Development of evaluation tools. Measure the success of your program during and after the activity. Include short-term and long-term measurable outcomes. What Brand Activation Can Do It Enhance the effectiveness of the traditional modes of communications as they can be more focused to a particular target market. Brand activation is a versatile tool that can be customized to cater to the communications needs of specific industries. It can act as a logical and impactful end to an advertising campaign when there is a need to shift to a new campaign involving a different promotional mix.
Posted on: Wed, 12 Mar 2014 11:17:52 +0000
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