Elle: GoldieBlox, a company that sells construction and - TopicsExpress



          

Elle: GoldieBlox, a company that sells construction and engineering toys for girls, has long used its ads to send the message little girls can be more than their pretty pink princess gender stereotype. And its latest, a riff on 1984, set in a factory, is its most chilling and forceful delivery of the message yet. I love this so much! Go down ANY toy isle at a store, ALL the girl toys are for beauty, toy house cleaning, cooking and babies... boys toys range SO much more to include anything from building to science! This conditioning of gender roles at such a young age is so pathetic and needs to end! Girls can be and are so much more than just a pretty face that cleans house, cooks and takes care of kids!
Posted on: Thu, 06 Nov 2014 22:12:23 +0000

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