Europe is Just Next Door. *TBWA/Paris pulled a stunt in - TopicsExpress

Europe is Just Next Door. *TBWA/Paris pulled a stunt in selected European cities. The agency installed brightly-coloured doors in the middle of public squares to arouse people’s curiosity. Each one of the doors was marked with the name of a city such as Milan, Brussels, Barcelona, Geneva or Stuttgart. When pedestrians opened one of the doors, they faced a huge screen featuring live footage filmed in the corresponding city. Various activations, such as a virtual bike ride, an interactive dance performance or watching a cartoonist, gave them the opportunity to interact with people on the other side of the screen; all with the intent of getting people to visit the city.

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