Everybody loves a deal, or at least that’s the perception. But a - TopicsExpress



          

Everybody loves a deal, or at least that’s the perception. But a new study from Experian Marketing Services finds that price breaks don’t motivate people nearly as much as advertisers seem to think they do. John Fetto, senior analyst for marketing and research at Experian Marketing Services, spoke to Media Life about what people are weighing when they make purchase decisions, how advertisers could better serve them, and why there’s such a disconnect with advertisers on the importance of pricing ... goo.gl/SWI2MA
Posted on: Wed, 12 Feb 2014 17:15:53 +0000

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