FC Barcelona Foundation, Reach Out To Asia (ROTA) and UNICEF today launched the ‘1 in 11’ campaign to extend educational opportunities to marginalized children in Bangladesh, Indonesia and Nepal, with the goal of expanding to more countries. Globally, one in 11 primary school-age children – or 58 million out of 650 million children – are out of school. The majority are among the most disadvantaged and vulnerable: children living in areas affected by conflict; children in extreme poverty; children with disabilities; children from indigenous communities. In addition, in many schools, sports programming does not exist, even though studies have shown that including sports in school curricula can inspire children to attend and stay in school, lead to better physical health, and help to improve their grades. Lending their voices, and their athletic ability, to ‘1 in 11’, Leo Messi and international tennis champion and UNICEF Goodwill Ambassador Serena Williams launched the #1 in 11 campaign film and ‘Keep Ups’ challenge – challenging people to keep a ball up in the air for at least eleven touches.
Posted on: Sat, 10 Jan 2015 16:36:45 +0000
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