FTC warns search engines & sites over purchased Web - TopicsExpress

FTC warns search engines & sites over purchased Web content Native ads shown as organic custom content to mislead readers will result in penalties. The list of sites that received letters included heavy hitters like Yahoo, Google, Bing, Ask, Duck Duck Go, Blekko and AOL. It also targeted travel sites such as Travelocity, Yahoo Travel, Priceline, Orbitz, Expedia, Kayak, TripAdvisor and local search pages like CitySearch, Yahoo Local, Yelp and Yellow Pages. Comparison shopping sites TheFind, Nextag, Shopping, Pronto, Shopzilla and Bizrate were also named.

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