FYI! Before Yall holla RACIST! Nike, for instance, has a - TopicsExpress



          

FYI! Before Yall holla RACIST! Nike, for instance, has a history of sticking by superstar athletes despite unseemly headlines -- in addition to golf champion Woods and two-time Super Bowl winner Roethlisberger, Nike maintained its relationship with Los Angeles Lakers guard Kobe Bryant after a rape allegation surfaced against the NBA star in 2003. (The case was later dropped.) Standing by a disgraced athlete is a gamble, but Nike has the ability to have a long-term investment in these athletes -- they can wait out the storm, stomach the volatility, said Boyce Watkins, a faculty affiliate at the College Sport Research Institute at the University of North Carolina at Chapel Hill. They felt that these guys were eventually going to get back to the top and they were ultimately correct.
Posted on: Wed, 17 Sep 2014 18:16:47 +0000

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