#Facebook ad platform Atlas will target users on the Web - TopicsExpress

#Facebook ad platform Atlas will target users on the Web !!! Facebook is going to sell ads targeted to its 1.3 billion users when they are elsewhere on the Web in its most direct challenge to #Google yet, Facebook will direct ads to people on websites and mobile apps. #Atlas could create a new revenue source for Facebook and a valuable tool for marketers looking for an alternative to ad networks run by Google and Yahoo, It could show the most promise on mobile devices where cookies and other tracking devices dont work as well. Facebook bought Atlas from Microsoft last year. Get a look and see it would be helpful for marketers or not:

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