Great stuff...but it is only a start. This data shows that 18-21% - TopicsExpress



          

Great stuff...but it is only a start. This data shows that 18-21% of US smartphone and tablet owners (for example) read conversations about the program they are watching on social media sites WHILE they are watching the program. And we need to know that. But the REALLY important question is "how often?" Americans watch almost 5 hours of live TV per day. If they engage on Facebook once per month, or once per hour, that is a massive difference. I look forward to that more detailed information in the near future.
Posted on: Tue, 25 Jun 2013 23:03:07 +0000

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