HEADS UP!!! If you run a small business, this is for you!! EVERY SINGLE ONE OF YOU who owns a business, PAY ATTENTION!!! Before you sleep tonight watch this 4 minute video. PAY ATTENTION to what I say in those 4 minutes and a light bulb will go on. LISTEN TO WHAT I SAY...... When we look at our insights and our numbers and we obsess over and over again about them, weve been trained by very immature gurus who havent been doing marketing for very long to do so. Listen - its important to remember that not one page on FB has consistent numbers. If you do a post during the week that gets a LOT of engagement, it will change everything youve done until that time, but it should never be your new measuring rod. If you have some fresh content you create that doesnt create much engagement your numbers will be down for 1-2 weeks. All of this is NORMAL. I manage and have managed several pages. NO ONE is on a constant upward climb. If they are, its a small page. When you get past 100k and then into 250k and more its always up and down. The content gets shared in different places every single week. This IS the nature of advertising. You cant place an ad in a magazine like Inc or Fast Company and expect the same results every month. Even though they are sent out to subscribers because you have new people at the new stands every week the numbers and results will change. The same is true with social media. We must get past being obsessed with our numbers and we must realize that up and down is normal. I have some weeks where things climb 457%, other weeks they drop 239% and I dont get upset at all. I dont even need to know why. I just keep interacting with people. I keep creating good content. I keep engaging. After 18 years, let me just say this is the NATURE of ads and marketing and advertising. Weve built a multimillion dollar Facebook page so this is not theory, a suggestion or guessing. Its proven. In 20 months we built this. Im teaching you HOW to know what to pay attention to and what to ignore. HOW to not lose money or time by paying attention to every guru out there trying to sell you a training system on ads who is just starting or copying someone elses training. WHAT YOU DO with every 30 minutes in your small business will make or break you! Let me teach you how to use your time and your money wisely! arealchange/blog/facebook-ads-business-write-ads-attract-clients-sell-products-website-facebook
Posted on: Mon, 28 Apr 2014 20:36:27 +0000