HERES ANOTHER LITTLE-KNOWN REASON WHY MONSANTO (ETC.) EXIST--AMERICANS HAVE BEEN BEING MANIPULATED PSYCHOLOGICALLY, INTENTIONALLY, FOR NEARLY A CENTURY: Sigmund Freud argued that people are governed by irrational, unconscious urges. In America in the 1930s a protege of Sigmund Freud named Ernest Dichter spun this insight into a million-dollar business. His genius was in seeing the opportunity that irrational buying offered for smart selling. Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. By the late 1950s he enjoyed a reputation as the Freud of the supermarket age. Dichters radical approach to goading shoppers, called “motivational research”, was considered so successful that he was even accused of threatening Americas national well-being. Americans have become “the most manipulated people outside the Iron Curtain,” complained Vance Packard, a sociologist and virulent critic, in his 1957 book “The Hidden Persuaders”. --Excerpted from The Economist, December 2011 (Thanks for the post, Shelby!)
Posted on: Thu, 26 Jun 2014 19:28:09 +0000
Trending Topics
Recently Viewed Topics
© 2015