Has anyone ever heard of BOGO: buy one get one? Investee Paaduks who makes footwear from recycled tyres took this one step further on May 4th with their PWYW: Pay What You Want! Below is what they learned from their experience: Our thought process behind this offer was to give our customers an opportunity to decide on what they felt was a fair price for our products and the outcome was definitely insightful. We decided to take the common belief that the ‘customer is king’ a little forward and let our ‘kings’, and ‘queens’ make the important ‘pricing’ decision for us. - Jay from Paaduks For full disclosure of their experience and to read about their key learnings click on the link https://docs.google/document/d/1eKhKXDNc0SmvVs8bi5iCfJUV8tqcvtjlz14zmgN1POs/edit?usp=sharing Check out their website paaduks/
Posted on: Mon, 12 May 2014 06:39:31 +0000