He tried to figure out how these beverages had gone so bad. You think about the psychology. Nobody is like, OK, let’s have a meeting and let’s invest millions of dollars because we want to develop this horrible product. Nobody does that, he said. “It’s always with the best intentions. So what was going on? Freeman found a source who had worked with big beverage companies, who could explain the problems. First, making a shelf-stable product is hard, and it is hard in ways that are particularly bad for coffees. #quotes
Posted on: Thu, 07 Aug 2014 17:22:24 +0000
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