Heard of ASMR. ASMR videos can induce a tingling feeling in the viewer - have quietly become an internet phenomenon. Heres one. ASMR stand for Autonomous Sensory Meridian Response. It sounds a vaguely scientific term, though theres no science behind it and its not clear who coined it. It resembles the goose bumps or frisson some people get from listening to certain kinds of music, but its causes are different and it feels different. Type the initials ASMR into the search box on YouTube and youll get 1.5 million results. Most direct you to the work of dozens of ASMR artists, making videos in their front rooms and back rooms, garden sheds and kitchens. And some of those videos are staggeringly popular. At first glance its hard to see why. Why would you want to watch 18 minutes of a woman demonstrating ways to fold towels and napkins? Yet in two years that video has had 770,000 views. This video features Emma. She calls herself WhispersRedASMR on YouTube, where she has over 40,000 subscribers. She lives on the outskirts of London, where she makes videos in a tiny shed at the end of her garden. In them she talks slowly and hypnotically to camera in a very soft voice, while making gentle sounds with props ranging from books to Velcro, or while pretending to clean the viewers ears (yes, really). BBC wrote a feature article on ASMR this week where this story is gleaned.
Posted on: Thu, 11 Dec 2014 07:34:16 +0000
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