Heres some interesting facts about the hispanic market: Nearly a quarter of Americans ages 6-34 are hispanic. Hispanic Households account for 10% of all discretionary spending in the U.S. - $164 billion. Hispanics have the most concentration in the Southern U.S. then Western U.S. then Eastern U.S. then the midwest. In the past 6 yrs, the Hispanic population has grown from 13% to 15%. On the average, the Hispanic population is more optimistic about their financial circumstances than non-Hispanic. When 52% of Spanish speaking dominant Hispanics and 29% of English Speaking dominant Hispanics hear a company advertise in Spanish, it makes me feel like they respect my heritage and want my business. - From The New American Consumer white paper from Experian. Plexus en Espanol!
Posted on: Tue, 21 Oct 2014 19:58:21 +0000
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