Honda’s “Sound of Honda / Ayrton Senna 1989” video Wins ’Grand Prix’ award at the 61st Cannes Lions International Festival of Creativity. The “Sound of Honda / Ayrton Senna 1989” reproduces the then fastest lap at Suzuka Circuit by Senna driving the McLaren Honda MP4/5 in the qualifying of FIA*3 Formula One (F1) World Championship in 1989. Honda analyzed the driving data including changes in the accelerator position, engine speed and vehicle speed and reproduced the engine sound for the lap using the actual vehicle, the McLaren Honda MP4/5. With this reproduced engine sound, Honda has developed three types of content – a short film that reproduces Senna’s driving as well as its behind-the-scene documentary film, the 3-dimensional computer graphics web content “3D-View,” and the iPhone*4 app “Sound of Honda.” #InTheKnow
Posted on: Thu, 03 Jul 2014 22:10:36 +0000
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