How Flipkart became krantikaari: Before sale: -Constantly & - TopicsExpress



          

How Flipkart became krantikaari: Before sale: -Constantly & aggressively used every possible medium to promote itself in the run-up to the grand sale. -Tried to portray itself as the only honest retailer and every other retailer as fraud. -Waved 370 page catalogue of huge discounts. -Set very high expectations from the sale. On the day of sale: -The servers sat on dharnas every 2 mins crashing the site several times and stalling the process. -The discounts mentioned in the 370 page catalog were nowhere to be seen during the sale. -Some of the discounts were just a result of increasing the prices of other products and diverting it to these products as subsidies/discounts -All the offers went out of stock in just 49 minutes!! Krantikaari. Bahut Krantikaari!!
Posted on: Mon, 06 Oct 2014 21:40:15 +0000

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