Hyper-Materialism = Weak Egos + Infantile Drama + Schizophrenia To Continue Changing Your Identity Thru Consumerism :: In Lacanian terms, consumer capitalism needs subjects who continually reenact the infantile drama of mirror stage identifications. These subjects must oscillate quickly between schizophrenic consciousness and idealized ego formations. Laplanche’s concept of translation adds a temporal dimension to this analysis, showing how the rhythm defined by the capitalist media continually renews the process of identity formation and dissolution. Laplanche’s work leads me to a conclusion that Laplanche never drew himself. I assert that the increasingly rapid rate at which images are distributed and consumed in late capitalism necessitates a corresponding increase in the rate that individuals assume and shed identities. Because advertisements link identity with the need to purchase products, the acceleration of visual culture promotes the hyper-consumption associated with late capitalism.
Posted on: Mon, 15 Jul 2013 11:20:10 +0000
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