I dont recall posting this clip previously but if I did my apologies...this is the online video celebration (original posted back in July) of Samsung Galaxys title sponsorship of the ASP World Tour. Notice that the references to Samsung products is are quite subtle...at the start with the guy using his GPS app on the smartphone (showing the product benefit of helping you to find your way when youre lost!)...the guys at the secret spot using their phone in the rain (product benefit) and also the new Samsung Galaxy Gear 2 watch...the surfers up against their heroes for the first time wearing their Samsung branded rashies...the parent (presumably) picking up their Samsung S5 covered in sand and still being able to take a photo of their daughter (illustrating another product benefit)...and Kelly Slaters comp rashie with the Samsung Galaxy logo and the obvious use of the logo at the end. Surfers are very switched on users of digital and mobile technology so they appear to be not just a good target market for Samsung but also trend setters (early adopters) in the use of their products that work to promote the brand to other segments of the market. Im not sure if I understand the references to every day is day one...I get that everyone starts somewhere and that no matter how good you might be at something we are all still learning but how this links with the product is not immediately clear to me. https://youtube/watch?v=tNqPSKHqZnw
Posted on: Mon, 08 Sep 2014 06:23:37 +0000
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