I should have read this before I entered politics. This paper shows that 1 second analysis of a public figures face predicts 70% of the results of US elections. Abstract: We show that inferences of competence based solely on facial appearance predicted the outcomes of U.S. congressional elections better than chance (e.g., 68.8% of the Senate races in 2004) and also were linearly related to the margin of victory. These inferences were specific to competence and occurred within a 1-second exposure to the faces of the candidates. The findings suggest that rapid, unreflective trait inferences can contribute to voting choices, which are widely assumed to be based primarily on rational and deliberative considerations.
Posted on: Wed, 17 Dec 2014 22:39:03 +0000
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