I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy. - Jerry Seinfeld, as he mockingly accepts a CLIO award at one of the most prestigious galas in the entire advertising industry. I absolutely love this. But I wish he wouldve added the duping of innocent individuals out of money to buy things that are ALREADY FREE or that they MIGHT ALREADY OWN. Deceit by omission (and sometimes deceit by distraction) seems to be the go-to marketing ploy within fitness industry. Its also happens to be why the fitness industry is failing you. Health and fitness marketing has been coasting on fumes for 20+ years by reinventing the same wheel over and over again. Anymore, fitness infomercials and supplement cults all sound the same to me. They crank out the same kind of template. Kind of like this: ********** 3 sets of 10 not doing the trick anymore? Try the ancient secret thats kept pygmies ripped for centuries. Its called PygFit! Their secret? Get this! 3 sets of 12.....but you never lift the weight more than five feet off the ground, you know, just like the ancient African pygmies never would. And their special diet? Since a Pygmys small stature is caused by lack of vitamin-D due to limited exposure to the sun in the heart of the densest rain forest, you will be required to stay indoors for the duration of the program. Also, youll need to keep regular on our proprietary injections in order to deplete yourselves of insulin-like growth factor-1. Hey, if you want the dainty yet ripped physique of a pygmy, youll pay the price. And in true PygFit fashion, youll enjoy the support and camaraderie when you join any one of our PygFit Huts. Its like a CrossFit box, but literally waaay more tribal. ********** Dont laugh. Fitness franchises and pyramid supplement peddlers make similar PygFit-esque leaps in logic; correlation implying causation being the #1 fallacy. On a totally ironic side note, Clio is known as the muse of history in Greek mythology as well as a scribe of great deeds and a herald of major accomplishment. Yes, thats correct. A prestigious marketing award is named after a beacon of historical accuracy and integrity. What a paradox.
Posted on: Tue, 07 Oct 2014 19:43:48 +0000
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