INTERESTING READ: “Broken Windows theory: If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes. It is an invitation for more serious crimes. The impetus to engage in a certain physical behavior is not coming from a certain kind of person but from a feature of the environment. Never mix dirty things with clean things. Override unwanted effects quickly after they show up. An epidemic can be reversed by tinkering with the smallest details of the immediate environment.” - The Tipping Point (Malcolm Gladwell) “This explains why dirty toilets become dirtier, whereas toilets in high class places tend to remain clean and impeccable most of the time. People feel differently about it and therefore act differently. The same goes for how you dress, the places where you date, and the places you conduct business in. The same goes for selling products. You can use any ugly form of sales and marketing piece as long as it gets you the sale, but when you deliver the product, make sure it is packaged like gold if you want people to value it and have lower rate of returns. Of course it would be good if the quality is also good.” - Enoch Mind Reality
Posted on: Sat, 20 Jul 2013 11:15:02 +0000
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